Hello everyone! Today ends my twelfth week at the Digital Analytics Minidegree thanks to CXL Institute. During these days I learned more about the importance of attribution. Together with Russell McAthy I learned how to understand what data we have and how to understand consumer behavior to drive value for…

Welcome to a new article on my blog! During this week, I learned together with Chris Mercer more details about Google Tac Manager, specifically how to Apply basic GTM knowledge for increased power and control over data measurement, what is a tag manager and how it differs from Google Analytics…

Hello everyone! Today ends my eighth week at the Digital Analytics Minidegree thanks to CXL Institute. During these days I learned more about the great potential that Data presentation and visualization have. Together with Professor Tim Wilson I learned how to drive stakeholders to take action with the results of…

Welcome to a new article on my blog! During this week, I learned together with the specialists of the CXL Institute more details about BigQuery and Facebook Analytics, specifically how to automate insightful reports with Google’s lightning-fast analytics data warehouse and the basics skills necessary to use Facebook Analytics including…

Hello everyone! Today ends my sixth week at the Digital Analytics Minidegree thanks to CXL. During these days I learned more about the great potential that Excel, Spreadsheets and Google Data Studio have. Together with Professors Fred Pike and Michele Kiss I learned how to find actionable marketing insights using…

Welcome to a new article on my blog. During this week, I learned together with the specialists of the CXL Institute more details about digital analytics, specifically how to use analytics to find conversion opportunities, what are the fundamentals to do an A / B Test and I learned a…

Hello everyone! During this week I have developed the class sessions of the Google Analytics Audit course at CXL Academy. Thank you very much for the opportunity to learn more every day! Some of the topics that we developed in the classes were Account And Property Overview, GA Property and…

Hello everyone! Today ends my third week at the Digital Analytics Minidegree thanks to CXL. During these days I learned more about the great potential that Google Analytics has. Together with Professor Chris “Mercer” Mercer I learned how to clean data, filter spam, eliminate internal traffic, generate cross domains to…

Erwin Solis

Be the person your dog thinks you are.

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